AL-UJRAH

Pengaruh Labelisasi Halal dan Harga terhadap Loyalitas Pelanggan dalam Pembelian Produk Skincare Wardah (Studi Kasus Santri Pondok Pesantren Banyuanyar)

2025-10-14T11:13:27+00:00

Absract
Indonesia is the country with the largest Muslim population in the
world, making it a highly promising market, including in the
skincare sector which has become a current trend. This is supported
by the rapid development of technology that helps the marketing
world grow quickly, inspiring people to pay more attention to their
appearance. This study aims to determine the effect of X1 halal
labeling and X2 price on X3 loyalty in Y the purchase decision of
Wardah skincare among active female students at Banyuanyar
Islamic boarding school in the year 2025. The research method used
is a quantitative approach, as the data is in the form of numerical
values and analyzed using statistical tools. The population in this
study is Wardah skincare users among active female students at
Banyuanyar. A sample of 100 respondents was selected using non
probability sampling with a purposive sampling approach. The data
were analyzed using SPSS. The results of the study show that the
halal labeling variable has a partial positive effect

Keywords: Halal Labeling, Price, Loyalty, Purchase Decision

Tabungan Perumahan Rakyat (TAPERA) Kajian Kritis dari Konteks Pekerja

2025-10-14T11:16:48+00:00

Abstract

The Housing Savings Program (Tapera) is an initiative by the Indonesian government aimed at increasing access to homeownership for all segments of society, including informal workers. This study aims to evaluate the perceptions of participants, the transparency of fund management, and the challenges in the implementation of the Tapera program. The research uses a qualitative approach with document study and content analysis to explore relevant literature. The findings reveal that many informal workers face difficulties in participating in this program, especially due to irregular income, as well as a lack of clarity regarding fund management. Moreover, the transparency of Tapera fund management is also an issue that needs more attention to ensure the program operates effectively and meets public expectations. This research suggests adjustments to the contribution policy to make it more flexible, enhanced socialization efforts, and stronger oversight to ensure that Tapera achieves its goal of providing affordable housing.

Keywords: Economics, Implementation, Finance, Informal Workers, public housing savings

Strategi Generasi Milenial dalam Mengelola Risiko Usaha Kecil Toko Madura: Pendekatan Kualitatif Berbasis Nilai Islam dan Digitalisasi Bisnis

2025-10-14T11:14:30+00:00

Abstract

This study aims to analyze the strategies of millennials in managing the risks of small businesses in Madura Shops using a qualitative approach based on Islamic values and business digitalization in the North Gresik region. In the context of increasingly dynamic market competition, millennials play an important role as agents of economic transformation who are adaptive to technology and oriented towards business sustainability. A qualitative approach was used through in-depth interviews and observations of small businesses managed by millennials. SWOT analysis was applied to identify the strengths, weaknesses, opportunities, and threats faced in business risk management. The results of the study show that Islamic values, such as honesty (shiddiq), trustworthiness, and social responsibility (falah), form the basis for ethical and fair business decision-making. Meanwhile, business digitalization through the use of social media, e-commerce, and digital payment systems can increase efficiency and expand market reach. With an IFAS value of 2.44 and an EFAS value of 2.85, the business is positioned in the aggressive (growth-oriented) strategy quadrant, which means that business actors need to maximize external opportunities through internal strengths based on innovation and sharia principles. This study emphasizes the importance of integrating Islamic spirituality and digital technology in building the resilience of small businesses in the modern economy.

Keywords: Risk Strategy, Millenial Generation, Islamic Values, Business Digitalization

Strategi Promosi Umroh Plus Berbasis Kemitraan Holistik Sebagai Upaya Eksistensi Daya Saing KBIH

2025-10-14T14:05:20+00:00

Abstract

This research was conducted to address the challenges posed by the rapid development of information technology, which demands tour and travel companies to promote their products in innovative, creative, and effective ways. The impact of this technological advancement is particularly notable in the field of Hajj plus and Umroh, where the "plus" Umroh package, integrating worship activities with Islamic tours, is undergoing development. Consequently, the competition among businesses has intensified, not only in terms of product offerings but also through irrational price competition. considering these circumstances, there is a need to enhance the strategies for the "plus" Umroh package and holistik partnerships. The research employed a qualitative approach, utilizing field research as the primary methodology. Data collection methods included observation, interviews, and documentation. The collected data underwent processes of data reduction, data presentation, and drawing conclusions. Based on the research findings, it was observed that the "plus" pilgrimage package holds superior appeal due to its ability to combine the exploration of Islamic cultural history in each country with the experience of pilgrimage in the holy land. Additionally, the holistik partnership strategy was found to be effective when community leaders with influence and congregations were approached. To further enhance the industry, it is recommended to establish an association organization comprising Hajj plus and Umroh travel entities. This association can play a pivotal role in determining standardized costs for Umroh fees.

Keywords: Strategy, Umroh "plus", Holistik Partnership

Pengaruh Pemahaman Literasi Keuangan dan Gaya Hidup terhadap Perilaku Konsumtif Santri Putri Al-Hidayah Ketegan Tanggulangin Sidoarjo

2025-12-10T02:06:09+00:00

This research aims to determine the influence of financial literacy and lifestyle on the consumptive behavior of al-Hidayah female students. This research uses quantitative methods with data and information collection techniques obtained directly from respondents. The sample in this study consisted of 86 respondents from 623 students using the Slovin formula. The data analysis technique uses a questionnaire with SPSS version 25 tools. The results of this research show that the influence of financial literacy has a significant effect on consumer behavior. Simultaneously, financial literacy and lifestyle have a significant effect on consumer behavior with a coefficient of determination of 48.2%

Keywords: product quality, service quality, consumer satisfaction